Buenos Aires, December 19 (NA) -- Four years after the launch of LaParada Sanguchera, the AXION energy service station network has taken a new step in its consumer offering with the premiere of "La Panadería."
This project, designed in collaboration with chef Lele Cristóbal, features products from La Mantequería, one of the country's most valued bakeries for its artisanal quality.
According to the Argentine News Agency, the initiative seeks to revive the ritual of eating a fresh, warm pastry in a convenient setting.
"We wanted to recover something very simple: the aroma of freshly melted butter and that pastry that is still warm to eat," expressed Cristóbal.
Artisanal Quality on the Road
The partnership with La Mantequería is based on a philosophy of "honest food," using selected raw materials that move away from massive industrial processes.
Ingredients: The recipe uses high-quality butter, free-range eggs, Grade A fluid milk, and organic flour and sugar.
No Additives: The brand highlights the absence of powdered egg, margarine, or artificial essences in its preparations.
Varieties: The menu includes 100% butter croissants, savory croissants, pastries filled with pastry cream or quince, and cheese "libritos."
A New Destination for Breakfast
With this addition, AXION energy becomes the first to add a bakery of this style to a service station, allowing for purchases by the unit, dozen, or even through delivery.
Mauro Gil, Executive Manager of AXION energy, stated that the goal is to "continue elevating the Spot! experience with products that combine practicality and flavor at every stop of the day."
The brand bets that the service station will become a valid destination when thinking about purchasing high-quality bakery products.
